As a startup founder, you’re often forced to take on several hats. You’re the CEO/marketing department/operations/HR/janitor. While this is essential for the earliest stages of your company, this should be treated as a temporary solution. To perform at your optimum, you need to have people dedicated to certain duties, so you can focus on being CEO. BUT if you can’t afford to hire full-time staff yet, outsourcing to freelancers or agencies could be a good alternative. Here are four things you should outsource as a startup founder.
Bookkeeping and accounting are the unsung heroes of every successful business. The Facebooks and AirBnBs of the world often credit vision, marketing and all of these other practices for their success. But sound bookkeeping practices can make or break your company.
You want to avoid sloppy bookkeeping practices as your business grows. And if you don’t have the skills for this, the best option is to outsource it.
2. Content Marketing
Marketers like Vonazon are ramping up their content marketing in the droves. It’s a tried and tested means to generate leads and ROI with over 40% of companies hiring a dedicated content marketer.
However, for small businesses, hiring a dedicated team might not be within the budget yet. You can consider outsourcing to a freelance writer or agency to help you write, manage, and distribute your content while you focus on other aspects of the business.
3. Administrative Tasks
There will be tons of “small” tasks that you might be tempted to take on yourself. However, these “small tasks” can pile up and consume most of your days.
Everything from data entry, scheduling appointments, making minor updates to your website, etc. are administrative tasks that you should consider outsourcing to a virtual assistant. Some virtual assistants cost as low as $4/hour, but of course, you get what you pay for.
4. Email Marketing
According to the Direct Marketing Association, email marketing can deliver ROI of $38 for every $1 spent on average. But effective email marketing involves learning how to use tools, setting up marketing automation, logic flows, copywriting, design and more.
Given the potential rewards, you should also consider outsourcing email marketing support. An agency can help you get started faster without you having to learn the basics.
The most important thing to remember when you’re growing your startup is that as CEO, your time is invaluable! It shouldn’t be spent setting up emails or scheduling appointments. Outsourcing the core that you need to unlock massive success! Follow the tips above and who knows, you might be your way to joining the unicorn club.