No company is perfect; sooner or later you will get a bad review that will spread like wildfire online. These are times when you should know how to manage bad press; a PR company in Melbourne cites the following ways on how you can achieve this.
The Comment Section
If the website that posted bad press about your brand allows comments, use that to correct misleading or wrong information. Doing these may allay the negativity and aggressiveness of the publisher. Avoid appearing defensive and engaging the writer with a protracted war of words. This may further erode your credibility and put you in a bad position in the minds of your audience.
Contact the Editor
When you evaluate an article and find out that it has many inaccuracies or faulty assumptions, contact the editor and address these. After discussing the post, the editor may require the writer to update their article to correct mistakes or at least set things right. If your case is strong, the publication may allow you to publish a response.
Share the Right Information
Facts carry more weight than conjecture; if you can share correct information, public perception may change or even turn in your favour. Use your social platforms, blogs and newsletters to spread the good news about your brand to negate the bad press.
Silence is an Option
Determine the authority that your detractors have, if they are not on the same level as you or are not respected in the industry, do not respond. When you do so, it gives them credibility and may change the minds of some people. If you decide to engage, make your actions and responses strategic; avoid doing anything that will not put you in a position of recovery or success.
These are strategies that enable you to manage bad press effectively; immediately attending to negativity about your brand prevents it from completely damaging your reputation.