Americans spent around $2.7 billion on sweet treats for the Halloween festivities in 2017, as part of an expected $9.1 billion of expenses for the year, according to the National Retail Federation (NRF).
The NRF said that these figures represent all-time highs. Each state has a different brand of candy as their favorite. In Utah, sales of Jolly Rancher hard candies surprisingly exceeded any other type of sugary treat, mainly because these are considered a choking hazard for children.
Trick or Treat
Candy wholesaler CandyStore.com based its findings on the different top-selling sweets for several states on 10-year sales data. Most branded candy remained popular in most states across the U.S., including Snickers, M&Ms, and Skittles.
However, residents and companies in Utah have bought more than 475,000 pounds of Jolly Rancher candies between 2007 and 2016, according to the analysis. The number reached almost twice the consumption of Reese’s Peanut Butter Cups, which has been the second most popular candy with nearly 299,000 pounds of sales. This all-time high in spending for Halloween candy products could help uplift a struggling retail industry in the country.
The NRF expected eight out of 10 Americans to celebrate Halloween this year, which may help drive sales for retailers. For store owners, temporary business signs and customized commercial graphics in Utah for the Halloween helped increase product sales.
Despite a challenging year so far, the retail industry should benefit from an expected growth for the Halloween and year-end holiday sales. The International Council of Shopping Centers said that sales during the holidays would increase 3.8%, as Americans would spend at least $728.40 on average for purchases.
Americans’ fondness for spending on Halloween candy will be beneficial for retail businesses for the next years. On the other hand, parents should monitor their children’s sugar intake to prevent a variety of dental problems.