New Zealand skylineA growing awareness of sustainable practices in New Zealand has compelled businesses to adapt to a change in lifestyle among consumers, or else be left behind by their competitors.

Some daily habits can be as simple as turning over old whiteware and appliances to your trusted scrap metal recyclers, while some experts believe that others could be counterproductive.

Business Adaptation

When it comes to sustainability, most of us think that it costs a lot to maintain such a lifestyle. However, a Colmar Brunton survey showed that low-income Kiwis have been the main catalysts for the change in consumer behaviour in the country. Colmar Brunton spokeswoman Sarah Bolger said that their new lifestyle ultimately led to expectations that businesses and the government are also doing their part to help the environment.

The Better Futures survey based its findings on 1,000 respondents in 2017, when almost 75 per cent of them admitted being keen on adopting a sustainable lifestyle. The sample size for the survey may be small, but it already provides businesses with an idea that people are becoming more aware of the importance of sustainability.

Counter-Productive Measures

Recycling serves as one of the most popular ways to conserve resources. The survey’s respondents also used energy-efficient lighting and appliances, as well as buying locally grown and produced products. Buying from farmers’ markets may be a good idea, but it can be problematic if these are located far from your home.

University of Otago professor Hugh Campbell said that people should think if driving to a farmer’s market would be worth the cost of fuel. It may be more environment-friendly to walk to the nearest supermarket in this case.

More Kiwis have become conscious on how they can help the environment, although there is a need to be smart in adopting sustainable habits to make sure it does more good than harm.