A MAP pricing policy also serves to protect the brand, especially for luxury product makers. By establishing this policy, you take certain steps to maintain your brand’s status and retain a sense of credibility among customers.

Satisfied Customers

People are likely to become repeat customers if they can easily find authentic products from authorized resellers, which isn’t possible if you are unable to build a solid network of trusted retailers. You can only start establishing good relationships with retailers if you take out unauthorized resellers from the equation.

Some experts recommend the use of an online monitoring tool for checking product prices on different websites. Remember that e-commerce continues to expand with the likes of Amazon driving growth. At the same time, more physical stores are closing because more people choose to shop online.

Increasing Online Activity

Toys “R” Us has been one of the latest companies that failed to keep up with the growing online retail market. The iconic company, no matter how big, wasn’t immune to the impact of e-commerce. It shut down all of 735 stores in the country by June 30, and it’s now in the process of liquidation.

Other companies may soon follow suit if they are not careful on their online pricing strategies. While MAP policies help, you shouldn’t just solely rely on them to solve your pricing concerns. You should still focus on improving your service, so you won’t need to depend on low prices alone to attract customers.

MAP strategies require a different set of tools and resources. When creating your own policy, it’s best to consider a subscription service that provides you with all the necessary information from just one source.

The post Why a MAP Policy Makes Sense Now More Than Ever For Branding appeared first on The Atlantic Bridge.

The Power of “Personal”

Receiving a brand-customised item from a company makes people feel special. The knowledge that such items are in limited supply makes them treasure the merchandise, even if they’re merely personalised company pens.

And there lies the point: people often perceive customised things as more valuable than generic items. Besides, the effect of personalised company merchandise goes beyond the sentimental: a study by Hope Hopkins revealed that 76.1% of consumers recall brands from which they received promotional merchandise. Swag is a more effective recall factor than television and print ads, which only scored 53%.

Employees Love Swag, Too

Employees also enjoy receiving merchandise from the companies they work for, especially if they get it for free. Just like with customers and the general public, receiving company merchandise makes employees feel extra special. They know these items are normally for VIPs and special guests, after all. So, the more exclusive and high-quality the items are, the more positive they feel.

Companies should, therefore, consider taking this extra step to boost the confidence and morale of their workforce.

Practicality Forges Loyalty

With evidence pointing to the importance of corporate merchandise, it’s equally necessary to find reliable suppliers that provide high-quality promotional swag.

After quality, practicality and usefulness should be a company’s next considerations. If people use a company’s merchandise often, they can expose its logo and brand more often. This is why company pens and mugs don’t go out of style. Additionally, giving out useful merchandise creates the impression that a company is sensible and considerate — not just out to promote itself.

The post Promotional Merchandise Form the Personal Connections that Digital Marketing Can’t appeared first on The Atlantic Bridge.

Branding plays a big role in establishing your identity and reputation. Research shows that most consumers prefer branded merchandise over non-branded ones. Discover some of the reasons branded merchandise sells more and sometimes even dominate the market.

Easy identification

Branded items are easy to identify through their logos. This serves as an advantage, as customers are bound to choose these products over other similar items on the store shelves. Most people might not remember the brand’s name, but they will remember the logo on the packaging. The next time these customers come back to the store, chances are that they will get the same products.

The logo or the brand name of the product acts as a distinguishing factor on the supermarket shelves; hence, marketing the product.

Branding puts up barriers that work to your advantage

Having a strong brand will protect the market share of your product by barricading the entry of new items into the same market. In cases where a product has monopolised a particular market, other brands will have a difficult time entering and surviving this market. It will likewise cost them a huge amount of money for branding and promotions.

Branding promotes business growth

Having a strong brand will promote the growth of a business. Satisfied customers are likely to remain loyal to the brand and invite some of their friends to try the brand out. This leads to an increase in revenue obtained from the products’ sales; therefore promoting business growth. If the brand owners would like to launch a different product under the same brand name, the product will thrive as satisfied consumers will likely associate it with the existing brand.

Having a strong brand is good for business, as it will market the product on its own. Brands with attractive logos are always the first picks for customers. You can sponsor activities, such as sports or other events to make your brand stronger and develop healthy relationships with customers. Work with branding experts to increase your chances of success.

The post Top Reasons You Should Embrace Branding appeared first on The Atlantic Bridge.