sustainability conceptSustainability has become a complicated issue that goes beyond reusing plastic bags, making compost and donating used clothes.

In New Zealand, some experts said that some habits could be counter-productive while others are inherently ideal. For instance, selling your old appliances to scrap metal recyclers helps in reducing waste build-up at landfill sites.

Sustainable best practices

You should think again if you are really helping the environment when composting household waste. University of Otago professor Hugh Campbell said that it would be better if Kiwis avoid buying food more than they could consume, instead of composting food waste in the first place. This also applies to clothes. The next time you plan to donate clothes, rethink your shopping habits to see if you could control having more than enough.

Those who like to shop at farmers’ market should also think about the distance from the store to their home. If you need to drive for a considerable amount of time, the fuel you consume could just offset the benefit of patronising sustainable agriculture.

Conscious effort

Whether or not certain habits are not sustainable, there is no doubt that being environmentally conscious has caused many businesses to cope with changing preferences among consumers. A 2017 survey of 1,000 respondents showed that more people have become self-aware of sustainability’s importance over the last 10 years.

As a result, enterprises had to adapt and market their products based on their target market’s insights. However, companies need to exert more effort since a majority of the survey’s respondents were unable to identify a brand that led in terms of sustainability efforts.

Kiwis should be more mindful if their efforts to reuse or recycle resources would indeed help the environment since sustainability is simply not a black-and-white concept. What is your opinion on observing sustainable practices?